Sex Sells?

Apparently it doesn't sell as well as conventional wisdom would imply...

"While the movie industry produced nearly 12 times more R-rated films than G-rated films from 1989-2003, the average G-rated film produced 11 times greater profit than its R-rated counterpart"

Source: Reuters

It's an interesting study that concluded that the production of "R" rated films is disproportionate to demand.